French producer and multi-hyphenate Gautier Serre, performing under the moniker IGORRR, has unveiled his fifth full length studio album, Amen. Kicking off the campaign with a menacing, madcap music video introduction, "ADHD" embraces the otherworldly weirdness of AI to craft a clip that equal parts humorous and haunting.
Thunderous beats, electronic glitch and a massive musical crescendo mark the forceful presence of the album's lead single. Serre sound design amounts to an incredible wall of sound that defies category with a mammoth execution.
Pairing the epic quality of the soundtrack with an innovative visual, Serre teamed with the creative team at Meat Dept. to test the limits of AI to build a music video that resonates as both daring and disturbing.
"'ADHD' is kind of an autobiographical piece of music starting from one point and moving to another, with no clear link except for the person itself. From simple thoughts, symbolized here as simple dots of sound in the silence, to a complex pathological chaos that somehow still stands. It's getting worse and worse until the final giant lets go."
Serre adds, "we know the use of AI in art might be polemic right now, plus we with Meat Dept actually started the clip in 3D, like we did for 'Very Noise,' but at some point we were laughing so hard trying to do creepy things in AI that the clip ended as a mix of both technologies. The music, however, is 100% homemade."
The duo known as Meat Dept elaborated on the use of mixed digital media in an effort to create something memorable. After 'Very Noise,' we explored the possibilities of AI for this new IGORRR music video, 'ADHD.' We embraced almost all existing tools, both proprietary and open source, diverting and mixing them with our 3D tools. This video is a symbolic journey into an experimental therapy for treating a patient with ADHD, brimming with nods to 'Very Noise.' The ambition was to push further into the 'mental cringe,' with an aesthetic that blends 1960s James Bond and the ineffable charm of the Fantômas universe. We pushed the discomfort dial even further into a pleasurable realm, and we hope the audience will watch the video on repeat, like an addictive treat."
For IGORRR, the arrival of "ADHD" and the introduction of Amen marks the highly-anticipated follow-up to the 2020 opus, Spirituality and Distortion. IGORRR also contributed to last year's reimagining the Refused classic, "The Shape of Punk to Come".
As for the scope of the new release Serre spoke about the workload of the project and how the variety of the music is all be design. "This album is definitely darker than its predecessors; it has such a very weighty and solemn vibe that has never been reached before in IGORRR," explains Gautier. "The fact that I recorded a real choir in a church helped this a lot, but above all there has been very long and meticulous work on the sound and the choice of instruments, and deep experimental research to create a unique sound design. Of course, because it's an IGORRR album, there are some more colorful tracks, like 'Blastbeat Falafel,' 'ADHD' etc… They contrast very much with the ambient heaviness. I need tracks like these on an album, it helps to really get through it fully focused, like a shot of limoncello before the next meal."
Amen from IGORRR arrives September 19th via Metal Blade Records.
Additionally, IGORRR begins his EU/UK tour later this year with supporting sets from Master Boot Record and avant-garde, black metal jazz enigma, Imperial Triumphant. See the list of dates and cities below.
IGORRR Live w/ Master Boot Record, Imperial Triumphant
10/01/2025 Le Rocher de Palmer - Bordeaux, FR
10/02/2025 Le Bikini - Toulouse, FR
10/03/2025 Santana 27 - Bilbao, ES
10/04/2025 Apollo 1 - Barcelona, ES
10/05/2025 La Riviera - Madrid, ES
10/07/2025 L'Usine - Istres, FR
10/08/2025 Les Docks - Lausanne, CH
10/09/2025 Batschkapp - Frankfurt, DE
10/10/2025 Soulcrusher Festival - Nijmegen, NL
10/11/2025 Ancienne Belgique - Brussels, BE
10/12/2025 Live Music Hall - Cologne, DE
10/14/2025 Markthalle - Hamburg, DE
10/15/2025 Nancy Jazz Pulsation - Nancy, FR
10/16/2025 Le Transbordeur - Lyon, FR
10/17/2025 L'Olympia - Paris, FR
10/19/2025 Stereolux - Nantes, FR
10/21/2025 Prospect Building Crane - Bristol, UK
10/22/2025 Shepherd's Bush Empire - London, UK
10/23/2025 O2 Ritz - Manchester, UK
